Hotels
Two new pod hotel concepts have arrived in New York, the Yotel concept of Simon Woodroffe and the Pod 51/39 hotels. Both play on the image of the Japanese pod hotels, though in form they differ. The hotels in New York offer very small rooms, rather than actual capsules as one might find in Tokyo. This is a necessary adaptation, and serves to solve a couple of problems in the New York City hotel market (and other major urban hotel markets).
Both hotel chains offer small hotel rooms, which are a solution to the problem that conventional hotel rooms face. A conventional hotel room, being larger than the pods, comes at a higher cost because of the higher square footage. For many travelers, this cost is not justified, particularly in a city like New York where a hotel room might be little more than a place to sleep, shower and store one's luggage. The two concepts are seeking a way of capturing the market for people who do not view the hotel room as anything more than functional.
The Full Pod at Pod 39 runs $225 per night, and at Pod 51 it is the same. A premium cabin at the Yotel is $179. These prices are not particularly low, but they are low compared with conventional hotels in Manhattan. Both hotels have adopted young, hip, modern styling and amenities in an attempt to provide offerings for the clients that in some ways make up for the tiny rooms. Thus, both hotels focus on their dining and entertainment options....
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